banner advertisement


banner advertisement
= banner ad
Typically, a rectangular graphic displayed on a web page for purposes of brand building or driving traffic to a site. It is normally possible to perform a clickthrough to access further information from another website. Banners may be static or animated.

Big dictionary of business and management. 2014.

Look at other dictionaries:

  • interactive banner advertisement — A banner advertisement that enables the user to enter information …   Big dictionary of business and management

  • banner ad — ban‧ner ad [ˈbænər æd] noun [countable] MARKETING an advertisement that appears across the top of a page on the Internet: • The top part of the screen was taken up by a banner ad for a personalized Internet news service. banner advertising noun… …   Financial and business terms

  • banner advertiser — banner ad UK US noun [C] (also banner, banner advertisement) MARKETING, INTERNET ► an advertisement that appears across the top of a page on the internet: »The ISP guarantees advertisers that a banner ad will appear a certain number of times… …   Financial and business terms

  • banner ad — noun An advertisement positioned across the top of a page on the Internet • • • Main Entry: ↑banner * * * banner ad UK US noun [countable] [singular banner ad plural …   Useful english dictionary

  • Banner blindness — is a phenomenon in web usability where visitors on a website ignore banner like information.The term banner blindness was coined by Benway and Lane (1998) [http://www.internettg.org/newsletter/dec98/banner blindness.html] as a result of website… …   Wikipedia

  • banner advertising — banner ad ban‧ner ad [ˈbænər æd] noun [countable] MARKETING an advertisement that appears across the top of a page on the Internet: • The top part of the screen was taken up by a banner ad for a personalized Internet news service. banner… …   Financial and business terms

  • banner towing — ˈbanner ˌtowing noun [uncountable] MARKETING a type of advertising, in which a small plane pulls a long sign with an advertisement on it through the sky * * * banner towing UK US noun [U] (also aerial advertising) MARKETING ► a method of… …   Financial and business terms

  • banner — [adj] successful exceptional, foremost, leading, outstanding, red letter; concept 528 banner [n1] flag, usually with message banderole, burgee, colors, emblem, ensign, gonfalon, heading, headline, pennant, pennon, standard, streamer; concepts 270 …   New thesaurus

  • banner — [ban′ər] n. [ME banere < OFr baniere < VL * bandaria, ult. < Goth bandwa, a sign] 1. a piece of cloth bearing a design, motto, slogan, etc., sometimes attached to a staff and used as a battle standard 2. a flag [the Star Spangled Banner] …   English World dictionary

  • banner ad — n. A small advertisement that appears on a website, linking that website to the advertiser’s own website; the advertiser pays the owner of the original website for every hit it receives through the banner ad. The Essential Law Dictionary. Sphinx… …   Law dictionary